On September 9, 2021, the "Great Wall Hero 2021—Beijing Winter Charms" global promotional campaign kicked off in style at the new state-of-the-art National Speed Skating Oval (The Ice Ribbon). During the "Great Wall Hero 2021" event, foreign experts involved in winter sports and tourism in Beijing discussed the prospects of Beijing's cultural tourism in the "post-winter Olympic era".
Honored guests joined distinguished members of the Beijing travel and tourism community at The Great Wall Hero 2022—Beijing the Night is Young gala event held on August 11.