"2023 Great Wall Hero—Beijing Central Axis City Walk" global campaign was held on July 17 at Beijing Ancient Architecture Museum. Organized by Beijing Municipal Culture and Tourism Bureau and supported by Beijing Municipal Cultural Heritage Bureau, Beijing Central Axis World Heritage Application and Protection Office, Beijing Ancient Architecture Museum and Beijing Fashion Week, the event centered on the diverse and exciting resources along the Central Axis of Beijing, covering culture, tourism, and lifestyle.

Five foreign expats who live and work in Beijing have been invited by the organizer to personally experience the five "Beijing Central Axis City Walk" routes and shared the extraordinary fun they had during the tours at the event.

On the same day, Beijing Municipal Culture and Tourism Bureau released five routes of the “Beijing Central Axis City Walk,” namely Beijing's Historic Architecture, Beijing's Artistic Intangibles, Beijing's Hutong Culture, Beijing's Delightful Flavors and Beijing's Fashionable Verve. Five foreign expats who live and work in Beijing have been invited by the organizer to personally experience the five "Beijing Central Axis City Walk" routes and shared the extraordinary fun they had during the tours at the event.

A fashion show, rich with cultural elements from Beijing's Central Axis, was presented at"2023 Great Wall Hero—Beijing Central Axis City Walk" global campaign, July 17, 2023.

This year's "Great Wall Hero" event serves to facilitate Beijing in building itself into an international consumption center city and further stimulate the potential for culture and tourism demand in the capital. The objective is to tell the story of Beijing Central Axis and spread the voice of China by integrating culture and tourism experiences with the rich heritage of Beijing's Central Axis culture.

A living sculpture performance was presented at “2023 Great Wall Hero—Beijing Central Axis City Walk” global campaign, July 17, 2023.

Since 2016, Beijing Municipal Culture and Tourism Bureau has been leveraging the overseas social media account "Visit Beijing" to carry out the "Great Wall Hero" series of global marketing campaign. After years of continuous efforts, the brand influence of these activities has grown increasingly significant. They have become an important platform for overseas culture and tourism lovers to experience, share and spread the latest and best aspects of Beijing. Meanwhile, they have also emerged as a vital window for showcasing Beijing's culture and tourism resources and telling the stories of the city."2023 Great Wall Hero—Beijing Central Axis City Walk" global campaign was held on July 17 at Beijing Ancient Architecture Museum. Organized by Beijing Municipal Culture and Tourism Bureau and supported by Beijing Municipal Cultural Heritage Bureau, Beijing Central Axis World Heritage Application and Protection Office, Beijing Ancient Architecture Museum and Beijing Fashion Week, the event centered on the diverse and exciting resources along the Central Axis of Beijing, covering culture, tourism, and lifestyle.

Five foreign expats who live and work in Beijing have been invited by the organizer to personally experience the five "Beijing Central Axis City Walk" routes and shared the extraordinary fun they had during the tours at the event.

On the same day, Beijing Municipal Culture and Tourism Bureau released five routes of the “Beijing Central Axis City Walk,” namely Beijing's Historic Architecture, Beijing's Artistic Intangibles, Beijing's Hutong Culture, Beijing's Delightful Flavors and Beijing's Fashionable Verve. Five foreign expats who live and work in Beijing have been invited by the organizer to personally experience the five "Beijing Central Axis City Walk" routes and shared the extraordinary fun they had during the tours at the event.

A fashion show, rich with cultural elements from Beijing's Central Axis, was presented at"2023 Great Wall Hero—Beijing Central Axis City Walk" global campaign, July 17, 2023.

This year's "Great Wall Hero" event serves to facilitate Beijing in building itself into an international consumption center city and further stimulate the potential for culture and tourism demand in the capital. The objective is to tell the story of Beijing Central Axis and spread the voice of China by integrating culture and tourism experiences with the rich heritage of Beijing's Central Axis culture.

A living sculpture performance was presented at “2023 Great Wall Hero—Beijing Central Axis City Walk” global campaign, July 17, 2023.

Since 2016, Beijing Municipal Culture and Tourism Bureau has been leveraging the overseas social media account "Visit Beijing" to carry out the "Great Wall Hero" series of global marketing campaign. After years of continuous efforts, the brand influence of these activities has grown increasingly significant. They have become an important platform for overseas culture and tourism lovers to experience, share and spread the latest and best aspects of Beijing. Meanwhile, they have also emerged as a vital window for showcasing Beijing's culture and tourism resources and telling the stories of the city.